La Princesa del Desierto

Social project that was born as a sport consultant with social purposes in 2014, from the mind and passion of the social entrepreneur Álvaro Cuadrado, who found in the ultra distance athlete and trainer Sonia Macías the perfect college to challenge the world, aligned with the Sustainable Development Goals of the United Nations (UN).

Claiming the figure of women in sport and in life, with unique sporting and vital challenges, as a speaker of our overcoming message, with presence in the media to serve as an inspiration to women and girls. In 2016 we got a Record (Certified by Garmin) Sonia Macías ran 1,000 km at a stretch in 20 days in the Namibian desert proving the strength of women. We received the support of more than 60 media and an audience of more than 10 million people, as well as shooting a film.

Joining the sporting merit with over 15 awards have honored us as BEST CINEMATOGRAPHIC PROJECT from EUROFORUM, in addition to PROMOTING EQUALITY AWARD and GOLD MEDAL OF MERIT OF SEVILLE. Sport is the excuse to improve the world. With nonprofit, we seek the sustainability of the project looking for brands and institutions with heart, to help us to make it possible.